Crime Drama), using our globally standardized Demand Expressions® metric. United States, which can then be benchmarked against genre averages (e.g. Once all the signals are weighted and combined, the audience demand for Himera (Химера), for example, can be assessed for a market e.g. Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required the more importance is attached to each signal. Parrot Analytics' television demand data highlights the global TV content monetization opportunities for IVI and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most. Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. Others include Apple with Apple TV, Google with Google TV, Samsung with its TV apps, and Logitech with its upcoming Google TV set-top box.Global TV content analytics for the attention economy The company is one among many companies that are promising to disrupt the TV business. You can view New York City broadcast channels wherever you are. You can watch local content anywhere in the world. You can watch the Ivi shows in any quality level you want. Ivi’s service does not require buffering, or a delay which occurs as a video downloads to a user’s system. Ivi claims that it has legal rights to run TV shows on the web and it will be paying royalties to copyright holders. Yankee Group said that pay-TV revenues are starting to decrease, partly due to rising cable service rates. Market researcher SNL Kagan reported that the cable TV companies lost 711,000 subscribers in the second quarter of 2010. Ivi hopes to create a bigger hole in the cable TV industry, which is losing lots of subscribers. If you want time shifting, or digital video recording that allows you to watch a show whenever you want, you pay 99 cents a a month more. More channels will be added each month for no additional costs. The basic Ivi Air package contains over 25 major broadcast channels for $4.99 a month, after the 30-day free trial. Ivi says it can enable such a la carte service. But they have to subscribe to a whole bundle of channels in order to get what they want. Most of the time, consumers may want only one or two channels. One of the features that consumers have long wanted is a la carte TV channels. The company claims Ivi will make set-top boxes obsolete by allowing viewers to watch their TV shows anywhere, on any PC where they download the application. It will soon be available on platforms such as mobile devices, tablets and set-top boxes. The TV player can be downloaded to any Windows, Mac, or Linux computer. Users can select the channel by using a simple channel guide. The Ivi TV player transforms a computer into a television with multiple channel offerings.
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